The Estee Lauder Companies NOAM Trade Marketing Manager Specialty-Multi, MAC in New York, New York

NOAM Trade Marketing Manager Specialty-Multi, MAC

Brand: MAC

Description

POSITION SUMMARY:

MAC is looking for a passionate NOAM Marketing Manager to support the Marketing Director in the creation, coordination and execution of marketing programs driving growth within Specialty-Multi. Primary responsibilities include but are not limited to execution of omni-channel marketing programs, visual merchandising updates, sampling/CRM programs, digital and print advertising, field communication and project management - including the ability to successfully create and communicate timelines to ensure timely completion of all projects. The ideal candidate is a highly adaptable, results driven individual that thrives in fast-paced, rapidly changing environments, who is focused on defining & solving the customers’ needs in creative, innovative ways.

PRINCIPLE ACCOUNTABILITIES:

MARKETING

  • Partner with the Marketing Director to conceptualize and execute 360-degree marketing campaigns tailored to the needs of the Specialty Multi channel.

  • Manage robust seasonal programs that support new launches, core business categories, retailer exclusives and makeup service to drive the account to its sell thru and sales goal targets.

  • Plan and execute account specific promotions, sampling programs, CRM tactics and in store events to maximize exposure and drive the business.

  • Drive an omni-channel experience with consistent marketing messaging both on and offline.

  • Collaborate with internal and external e-commerce teams to develop the strategy for outsized ecommerce growth.

  • Develop collaborative, effective relationships with retail partners and cross-functional teams.

  • Analyze program performance to deliver both quantitative and qualitative feedback to measure ROI for future enhancements.

  • Exhibit strong understanding of the customer, his/her beauty needs and how MAC has the perfect solution plus so much more.

  • Exude the MAC DNA through all marketing touch points.

  • Manage and publish the Specialty-Multi brand plan communications to the field.

  • Project manage all marketing programs while collaborating and communicating effectively cross-functionally to ensure excellence in execution.

MERCHANDISING

  • Partner with the Director to create the overall Specialty-Multi merchandising strategy with the goal of maximizing sales while enhancing the customer’s in store experience through unique and innovative visual merchandising.

  • Responsible for merchandising updates including but not limited to calendarization, creative requests submission, kick off/status meetings with both Global NOAM Visual Merchandising, routing for feedback/approval and providing final sign off.

  • Manage the Specialty-Multi lineup and perform regular analysis of in store sku performance and provide suggestions for lineup optimization.

  • Submit, manage and track all creative and merchandising requests to ensure timely development of all merchandising updates and collateral materials.

Qualifications

  • Bachelor’s degree in Business, Marketing or related field is required.

  • 5 years of marketing experience in cosmetics/beauty industry. Experience with Ulta or Sephora a plus.

  • A passionate, energetic team oriented individual with strong analytical, interpersonal, creative and leadership skills.

  • A strong sense of urgency, while responding to fast paced, ever-changing environment.

  • Exceptional oral, written, communication and presentation skills.

  • Ability to manage details and multi-task projects.

  • Knowledge of the competitive marketplace including the online space.

  • Ability to balance creativity with analytics in approaching projects.

  • Ability to work independently and utilize sound judgment.

  • Critical expertise required in MS Word, Excel, PowerPoint and Outlook. Adobe Creative Suite a plus.

Job: Marketing

Primary Location: Americas-US-NY-New York

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. Job Number: 184428