Kforce Marketing Representative II in New York, New York

Kforce has a client seeking a Marketing Representative II in New York, New York (NY).Responsibilities:

  • Identify and drive acquisition across key channels; defining and delivering an integrated acquisition strategy

  • Utilize the full marketing mix including brand, online, including SEO, PPC, third party, social media, events, webinars and PR to plan, develop and implement effective marketing campaigns in line with the customer lifecycle

  • You will work closely with our specialist marketing teams, sales team and award winning editorial team to define and communicate our user proposition

  • You will have a thorough understanding of the competitive and customer landscape, designing marketing campaigns that satisfy the requirements of our audience and deliver maximum ROI

  • Develop an effective relationship with key stakeholder groups, informing them of marketing activities and results

  • Proactively test new and/or improved marketing campaigns within the context of the wider marketing and business strategy

  • Brief and manage media and creative agencies on specific marketing campaigns

  • Copywriting of all advertising and promotional campaigns

  • Track all marketing campaigns using our analytics platform

  • Use campaign results to evaluate ROI, optimize campaigns and formulate future plan

  • Translate marketing results into sales stories for our sales team

  • University degree or equivalent; Marketing qualification will be seen as a bonus

  • Proven knowledge and experience of online marketing techniques, including SEO, PPC, email marketing, social media, and display advertising

  • Effective project management and budget management skills

  • Exceptional organizational skills

  • A relationship builder with excellent stakeholder management and communication skills

  • Results driven

  • Strong copywriting and proof reading skills

  • Innovative, enthusiastic, can-do problem solver

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.Compensation Type:Hours