8x8 Channel Marketing Programs Manager in New York, New York


The Channel Marketing Programs Manager will drive incremental revenue through 8X8 Channel Partners by developing targeted programs and campaigns that increase demand for 8X8 solutions. The position will focus on developing strategic marketing programs, campaigns, and communication strategies that will assist in driving growth for 8x8 while increasing a loyal customer base, advancing the organization’s brand, and build awareness of 8x8 solutions globally.

This person will utilize all of the marketing activities designed to create demand for our products and services that will generate sales growth. The candidate will develop strategic marketing programs, and campaigns for specific partner types, vertical markets, geographic regions, or product/service offerings.

Key performance indicators will reside in the ability to positively impact the sales funnel and help partners grow. In collaboration with 8x8 Business Development Managers the Channel Marketing Program Manager will establish and manage the global programs and campaigns.

Primary duties include developing marketing programs and campaigns that leverage Market Development Funds (MDF) and marketing budgets and reporting against these programs.


  • Understand Value Added Resellers (VAR), Direct Market Resellers (DMR), Distribution, Master Agents and Sub agents.

  • Collaborate with Business Development Managers and other 8X8 business units on marketing needs

  • Be the “Subject Matter Expert” to assist in the creation of training material needed for marketing enablement

  • Think strategically and how marketing programs can scale to partners globally

  • Be the “Subject Matter Expert” on Best Practices for developing Marketing programs and campaigns

  • Provide tracking, measurement and reporting on the metrics of the channel programs and spend

  • Understand SDFC (Salesforce.com)


  • 7-10 years, experience in marketing program development, program management, and channel/field marketing

  • Project and program management skills with demonstrated examples of end-to-end ownership and delivery of multi-faceted marketing programs delivered with or through channel partners

  • Hands-on experience with sales and marketing automation systems including SFDC

  • Excellent communications and presentations skills

  • Highly motivated individual with a results-driven orientation, capable of multi-tasking within a dynamic organization

  • Proven track record of working with sales teams and multiple levels of management

  • Experience in managing budgets and reporting, including Microsoft Excel

  • Understanding of two tier channel model

  • BA or BS minimum; MBA preferred



8x8, Inc. (NASDAQ: EGHT) ​is the trusted provider of secure and reliable enterprise cloud communications solutions to more than 45,000 businesses operating in over 100 countries across six continents. 8x8's out-of-the-box cloud solutions replace traditional on-premises PBX hardware and software-based systems with a flexible and scalable Software as a Service (SaaS) alternative, encompassing cloud business phone service, contact center solutions, and conferencing.

​In today’s competitive market 8x8 continues to deliver service excellence, with a consistent, innovative, cohesive, progressive and dynamic culture.

For additional information, visit www.8x8.com, www.8x8.com/UK or connect with 8x8 on LinkedIn,

Twitter, Google+ and Facebook

8x8 is proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.

For 8x8 jobs located in the US: 8x8 participates in the E-Verify program.

View the Participant Poster in English | Español.

View the Right to Work Poster in English | Español.

Requisition Number: 2017-2275